Wendy’s lowered its sales and profit projections for the year, pointing to changes in customer trends.
The burger chain now expects 2025 sales to be flat with last year’s total at best
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The fast food giant announced on Friday that it now projects 2025 sales to be at most equal to last year’s total, with a 2% decline possible. The company reiterated its forecast for a 2%–3% increase in revenues this year back in March.
Additionally, the Dublin, Ohio-based company stated that it has revised its full-year adjusted earnings projection from 98 cents to $1.02 per share to 92 cents to 98 cents per share.
In the first quarter of this year, Wendy’s reported a profit of $39.2 million, or 19 cents per share, down from $42 million, or 20 cents per share, in the same quarter last year.
Wendy’s 2025 Outlook
According to FactSet, adjusted earnings at 20 cents per share, after excluding one-time factors, were exactly in line with analyst projections.
Revenue fell 2.1% to $523.5 million, which was barely less than the $525 million predicted by analysts.
New restaurant openings and same-restaurant growth abroad were unable to counteract the fall in same-restaurant sales in the United States.
Additionally, the company’s revenue from franchise royalties and advertising funds decreased.
Net Unit Growth
Even if sales have slowed, Wendy’s is unwavering in its commitment to expansion. Further physical development is a key component of the brand’s strategy, as evidenced by the 68 net new outlets it introduced in Q1 2025.
This delicate balancing act—controlling Long-term viability may depend on overcoming short-term sales obstacles while continuing to expand globally.
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